For me, I can't garner the information I need from a website to make a purchase decision. I need to speak with the breeder, have a comfort level with them and lastly be able to see the kitten(s) before I reach a decision.
My criteria isn't based on looks as much as it is on personality. Having lots of photos doesn't necessarily help in that sense. It may in total give me a good picture of the quality of multiple kittens, yet our want of personality traits by far trumps the wrapper.
These days for breeders or for that matter any business to be SEO savvy (search engine optimized) they really need to have a lot of external links, social media attachment and blog entries from third parties. You can certainly use Google AdWords or AdSense, but you'll pay far more for it than an effort making your page show up in organic searches.
To that end, you really need to be everywhere and you really need to make a big effort so everything you do keeps with the quality standards of your business. You need to convey the same message on twitter, Facebook, pinterest and the like, never forgetting where true north is for your business. In that sense, many of the breeders sites fall far short of what they really do and in turn are totally remiss from making their value proposition.
Perhaps that's a bit of a rant, just expressing some of the frustration we had when making our first kitten decision. It's very much an emotional decision being made, and for all the looks and economics, you have a lot of places to make a purchase, just need to make that emotional connection for potential customers to call or send an email.
I agree to a certain extent John, but as a breeder and an web developer/programmer and SEO expert, I would argue as far as backlinks and blog entries...for my ecommerce businesses, I have never spent any time on back links and my sites were all ranked on page one of Google in the first three positions.
As a breeder, my website is ranked on page one for many of my keywords and I have few back links...back links just are not that important anymore despite what articles and bools may say...neither are blog entires...I have none.