Patti, obviously, the statement wasn't intended towards you. So I'm unsure why you would take offense. It's a statement towards the concept of animals being so much a commodity that one looks much like the other that a breeder cannot tell them apart- that is a serious issue!
Scorpius up there asked that breeders use more a descriptive term then Kitten 1, 2, 3, on their site- which makes sense when you are a buyer and trying to pick your baby. My response is that as long as a the breeders see those babies as unique souls, it really doesn't matter how you label them on site.
Sure, on your site or whomever- you might have a kitten described as Mr Big Spots, but in your home- you KNOW who that kitten is. You know him innately inside and out. You know his personality. You know he's first to the food bowl, last to leave. You know he likes the feather wand, but not so much the butterfly teaser. You know that he is still a bit feisty and can be a brat sometimes, but that he still finds the dog a scary, scary beast. So if you know THIS much about Mr Big Spots- you know just as much about Mr Long Legs. When it comes to a home buying Mr Big Spots, unless there's a serious mishap (I think once a husband shipped the wrong kitten when a wife was out of town in the Savannah world?)- chances are, you will have a very clear view in your mind of Mr Big Spots when someone inquires. And you will have a very clear view of Mr Long Legs if someone else inquires.
Versus seeing them all as a commodity to be bought and sold... When you start viewing one kitten as much the same- well, eventually, people will start having issues.
Disclaimer: I don't know how ANYONE else labels their babies or markets them. I personally name my kittens- it has always been a personal choice, but yeah, it does clear up confusion. It can be VERY hard to tell TINY babies apart if they are in the same litter and the same color, but by 4-5 weeks, you can clearly tell different personalities are forming and differences in coat/pattern/ear set/eyes/etc.